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1964: Knight and Bowerman each contribute $500 to start BRS Knight is a CPA at Price Waterhouse & Co.; he is there until 1967 Knight distributes Tiger shoes at local and regional track meets in his spare time Bowerman continues to work at designing footwear Grassroots promotions are born as runners don BRS shoes - many just prototypes designed by Bowerman BRS sells 1,300 pairs of Tiger running shoes; Knight and Bowerman join forces in the new enterprise, each contributing $500 to th partnership. Knight works for an accounting firm and in his spare time distributes the shoes from his family basement and at local and regional track meets. Grassroots promotions are born as runners don BRS shoes ?many prototypes designed by Bowerman and provide feedback to the company on concepts for future footwear development. BRS sells 1,300 pairs of Tiger runningshoes, amounting to $8,000 in revenues.

1965: Jeff Johnson, a former track competitor of Knight, forsakes selling Adidas football shoes and becomes BRS?first full-time employee. Total revenues are $20,000. Jeff Johnson once ran track against Phil; he switched over from selling adidas football shoes

1966: BRS'''' first retail outlet is formed in Santa Monica, Ca. where Johnson rents space next to a beauty parlor Before the outlet is made, the majority of Tiger shoes are being sold from the cars of a handful of employees. With the majority of Tiger shoes being sold from the cars of a handful of employees, Johnson rents space next to a beauty parlor in Santa Monica, Calif., marking the opening of the company first retail outlet. It is here that Johnson begins handcrafting prototypes specifically for athletes. The result is shoes that will set the standard for athletic footwear in the future.

1967: Bowerman initiates the development of the Marathon, the first running shoe made with a lightweight, durable, nylon upper. Revenues begin to rise rapidly, and a sales office is opened in rooms behind a mortuary in Wellesley, Mass., to handle East Coast distribution.Bowerman initiates the development of the Marathon running shoe which has a ligh A sales office is opened in Wellesley, Mass. behind a mortuary, to handle East Coast distribution Knight becomes an Assistant Professor of Business Administration at Portland State University.

1968: The Cortez running shoe is made in Japan to Bowerman''''s specifications; it is one of Tiger''''s best sellers Johnson and Bowerman create the Boston running shoe which has a full-length cushioned midsole.Made in Japan to Bowerman specifications,the Cortez running shoe is introduced and becomes one of Tiger largest-selling models. Johnson and Bowerman collaborate to create the Boston shoe, which incorporates the first full-length cushioned midsole, a radical innovation in running shoe design.

1969: Knight resigns his position as Assistant Professor of Business Administration at Portland State University to devote himself full time to the company. With 20 employees and several retail outlets, Knight devotes himself full time to BRS after resigning from hist postion as Assistant Professor Knight becomes Chairman of the Board and Chief Executive Officer of BRS and later nike shox, Inc. BRS employs 20, has several retail outlets and revenues approach $300,000.

1971: Swoosh Design trademark is created by Carolyn Davidson for a fee of $35.00 A trading company called Nisso Iwai allows BRS to subcontract its own shoe line Johnson dreams up the company''''s new brand name, nike shox, the Greek Goddess of victory A soccer/football shoe is the first nike shox model to hit the retail market A nike shox T-shirt to promote the shoe becomes the first apparel item. Frustrated with credit limits at local banks and a general lack of faith in his vision, Knight finds a new method of creative financing. Through the Bank of Tokyo, a trading company called Nissho Iwai introduces BRS to import letters of credit and lays a foundation for future rapid growth. With the help of Nissho Iwai, BRS manufactures its own shoe line and the Swoosh Design trademark is created. The night before the shoe boxes are to be printed, Johnson dreams the company new brand name, nike shox, the Greek Goddess of victory. A soccer/football shoe is the first nike shox model to hit the retail market. A nike shox T-shirt to promote the shoe becomes the first apparel item.

1972: BRS launches nike shox at the U.S. Olympic Trials after a distribution dispute leads to litigation and an eventual break in business relations between BRS and Onitsuka Tiger. The Moon Shoe debuts and runners catch their first glimpse of the Waffle outsole, which Bowerman created by pouring rubber into a kitchen waffle iron. Test pilot for the Waffle outsole is a promising young University of Oregon football player who would become a six-time Pro Bowl star ?Dan Fouts. The patented outsole revolutionizes running by offering better traction in a lighter-weight, more durable shoe. Canada becomes BRS?first foreign market. The company revenues hit $1.96 million, and the employees number 45.BRS launches the nike shox brand at the U.S. Olympic Trials Buisness relations break between BRS and Onitsuka Tiger The Moon Shoe debuts with the Waffle outsole Test pilot for the Waffle outsole is Dan Fouts from the University or Oregon football team Canada becomes BRS'''' first foreign market Employees=45, revenue=$1.96 million.

1973: Steve Prefontaine becomes the first major track athlete to wear nike shoxs Pre helps to convert several people to the young brand including Olympian Jon Anderson, who wins the Boston Marathon and Ilie Nastase who is ranked the top tennis American record-holder Steve Prefontaine becomes the first major track athlete to wear nike shox brand shoes. He converts many of his fellow competitors to the young brand. Other top talents joining nike shox include Olympian Jon Anderson, who wins the Boston Marathon, and Ilie Nastase, who is ranked the top tennis professional in the world. The "Futures" booking program is introduced, allowing production forecasters to "make to order" and pre-finance while reducing risks of over inventory. Revenues reach $3.2 million.

1974: The Waffle Trainer is introduced featuring Coach Bowerman famous Waffle outsole. It quickly becomes the best-selling training shoe in the country. Jimmy Connors, without an endorsement contract, wins the Wimbledon and U.S. Open Championships wearing nike shox and is ranked No. 1 in the world. BRS opens its first American manufacturing facility at Exeter, New Hampshire, and expands its operations to include Australia. The company now employs 250. Worldwide revenues reach $4.8 million.The Waffle Trainer is introduced quickly becoming America''''s best-selling shoe BRS opens its first American manufacturing facility at Exeter, New hampshire Australia becomes another foreign market Employees=250,revenue=$4.8 million.

1975: The Elite is created and becomes one of nike shox''''s best-fitting and best-selling racing and training spiked shoe A rapidly growing line of athletic shoes are designed and built to nike shox specifications Pre dies before his time. Track-and-field spike development leads to the creation of the Elite, one of nike shox best-fitting and best-selling racing and training shoes.Continued innovative research and development yields a rapidly growing line of athletic shoes designed and built to nike shox specifications.

1976: At the Olympic Trials, nike shox are seen in abundance for the first time, worn by young, rising stars in both middle- and long-distance events. The Eugene-based trials signal a promising future for the company promotional activities. Total revenues are $14.1 million.At the Olympic Trials, nike shox are seen in abundance for the first time, worn by young, rising stars in both middle- and long-distance events. The Eugene-based trials signal a promising future for the company promotional activities. Total revenues are $14.1 million.

1977: BRS starts Athletics West, the first U.S. track-and-field training club for Olympic contenders. BRS expandsits manufacturing operations to factories in Taiwan and Korea. For the first time nike shox are sold in Asia. BRS starts Athletics West Manufacturing factories are set up in Taiwan and Korea nike shox are sold in Asia for the first time revenue=$28.7 million.

1978: BRS changes its corporate name to nike shox, Inc 2nd American manufacturing plant is opened in Saco, Maine nike shox''''s first children''''s shoes, Wally Waffle, Burt Bruin and Robbie Road Racer are introduced nike shox are sold in South America and distribution outlets are set up in Europe revenues=$71 million. nike shox introduces the Tailwind, the first running shoe with the technologically advanced, patented AIR-SOLE cushioning system. The manufacturing and marketing of the nike shox Apparel line begins. World headquarters are opened at 3900 S.W. Murray Blvd. in Beaverton, Oregon. World revenues reach $149 million, and nike shox becomes the most popular running shoe in America with nearly 50 percent of the running shoe market revenues. nike shox shod-runners hold every distance track record from 800 to 10,000 meters.

1979: Henry Rono of Kenya sets four world track records while wearing nike shox, and tennis great John McEnroe signs an endorsement with the company. BRS changes its corporate name to nike shox, Inc. and opens a second American manufacturing plant at Saco, Maine. nike shox first children shoes, the popular Wally Waffle, Burt Bruin and Robbie Road Racer, are introduced. nike shox are sold in South America, and agreements are signed with distributors in Europe. Revenues hit $71 million. nike shox introduces the Tailwind, the first running shoe with the patented AIR-SOLE cushioning system The nike shox Apparel line begins nike shox is the No. 1 running shoe with nearly 50 percent of the U.S. market revenues World Headquarters are opened at 3900 S.W. Murray Blvd. in Beaverton, Oregon nike shox-shod runners hold every distance track record from 800 to 10,000 meters revenues=$149million.

1980: nike shox goes public with 2 million shares of common stock The nike shox Sport Research and Development Lab opens in Exeter, N.H. An East Coast footwear sales and distribution center begins operations in Greenland, N.H. Negotiations start with the P.R. of China for production of nike shox there Phillies pitcher Steve Carlton brings nike shox baseball shoes to the forefront nike shox become the number-one seller in Canada employees=2,700, revenues top $269 million.nike shox International Ltd. isformed to service a growing foreign market that reaches into more than 40 countries. The Swoosh Design trademark accompanies Alberto Salazar to a world record in the New York Marathon. Nissho Iwai and nike shox combine forces to form nike shox-Japan, while nike shox-England becomes the company first wholly owned foreign distributorship. Eager to provide retailers with the same personalized, technical assistance that marked the early years, the rapidly growing company appoints regional EKIN (nike shox spelled backward) representatives throughout the U.S. nike shox are manufactured in 11 countries and with 3,000 employees, the company watches revenues soar to $457 million.

1981: nike shox offers 2 million shares of common stock to the public. The nike shox Sport Research and Development Lab opens in Exeter, N.H., and an East Coast footwear sales and distribution center begins operations in Greenland, N.H. Negotiations start with the People Republic of China for production of nike shox there. While Phillies pitcher Steve Carlton brings nike shox baseball shoes to the fore, nike shox become the No. 1 seller in Canada. Employees number 2,700 and revenues top $269 million.1981: nike shox International Ltd. is formed to service a growing foreign market that reaches into more than 40 countries
Alberto Salazar runs a world record in the New York Marathon wearing nike shoxs nike shox-Japan is formed when nike shox and Nissho Iwai combine forces nike shox-England becomes the company''''s first wholly owned foreign distributorship regional EKIN representatives are appointed throughout the U.S. nike shox are manufactured in 11 countries employees=3,000, revenue=$457.7 million.

1982: Shoe development makes new strides as a nike shox-AIR basketball shoe, the Air Force I, and nike shox-AIR tennis shoe, the Air Ace, are introduced, bringing the number of models in the nike shox line to more than 200. England Aston Villa soccer team wins the English and European Cup championships in nike shox new soccer shoe. The Apparel line grows to nearly 200 styles and $70 million with the help of inventive, functional designs. nike shox total revenues are $693.6 million. The are 3,600 employees worldwide.The Cities Campaign is part of the pre-Olympic advertising and merchandising campaign for Los Angeles The Destiny is the first high tech running shoe for children Alberto Salazar becomes nike shox''''s first apparel endorsee Joan Benoit shatters the women''''s world marathon record wearing nike shoxs The inaugural World Track and Field Championships are held in Helsinki, Finland; 23 nike shox athletes capture medals employees=4,300, revenue=$867.2 million.

1983: nike shox-AIR basketball and tennis shoes are introduced, the Air Force I and the Air Ace the nike shox line includes over 200 shoes England''''s Aston Villa soccer team wins the English & European Cup championships in nike shox''''s new soccer shoe the nike shox Apperal line grows to nearly 200 styles and $70 million employees=3,600, revenue=$693.6 million The Cities Campaign spreads to eight more major U.S. cities. Under the five-ringed Olympic symbol, Carl Lewis captures four gold medals, and Joan Benoit triumphs in the first women Olympic marathon. In all, 58 nike shox-supported athletes from around the globe take home 65 medals.With 4,100 employees in various locations, the company purchases land in Beaverton as the future site of nike shoxcorporate headquarters. International sales take off, increasing 70 percent to $158 million dollars in FY 4. Overall FY revenues reach $919.8 million.

1984: 58 nike shox-supported athletes from around the globe take home 65 medals at the Olympics nike shox purchases land in Beaverton as the future site of nike shox''''s corporate headquarters International sales take off, reaching $158 million employees=4,100, revenue=$919.8 million 1985:AIR JORDAN court shoes are introduced along with apparel John McEnroe goes on a promotional "Tour Through America" A New Products division is formed the Sock Racer is introduced and becomes the forerunner of Dynamic-Fit technology.

1985: Chicago Bulls basketball rookie Michael Jordan endorses nike shox line of AIR JORDAN court shoes and specialized apparel. John McEnroe, dressed in his own exclusively designed nike shox garb, takes his tennis wear on a promotional "Tour Through America" and around the world. A New Products division is formed to handle the launching of innovative products, such as the Sock Racer, precursor to Dynamic-Fit technology. Reduced earnings cause a "belt tightening" to bring down general administration costs and reduction in inventory. Employees total 4,200.

PUB Date: 2008-1-25
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